Podcast #48 - AHAA 2013 Conference - Mark Tutssel
Closing Keynote: Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide One of the industry’s most awarded creative directors, Mark Tut...
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AHAA: The Voice of Hispanic Marketing
AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion f...
Episodes
20 of 25 episodesPodcast #47 - AHAA 2013 Conference - Laurence Boschetto
Laurence Boschetto, CEO & President, Draftfcb A few decades back, the ad industry witnessed the rise of specialist agencies built around key...
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Podcast #46 - AHAA 2013 Conference - Adam Ostrow
Opening Keynote: Adam Ostrow, Chief Strategy Officer, Mashable Hispanics higher than average usage rates of smartphones, television, online...
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Podcast #45 - AHAA 2013 Conference - Entertainment Panel
Identity & Influence in Music, Entertainment & Fashion Nothing reflects America’s interconnected web of cultural influences like its popular...
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Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study
Research: The Not So Hidden Value In Generational Trends Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study Wher...
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Podcast #43 - AHAA 2013 Conference - Hanna Rosin
Hanna Rosin, Author of "The End of Men...and The Rise of Women" From the Supreme Court to the White House Cabinet, from the classroom to the...
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Podcast #42 - AHAA 2013 Conference - Rosario Marin, Former United States Treasurer
If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hisp...
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Podcast #41 - AHAA Annual Conference - The Best of Effie
Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effec...
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Podcast #40 - AHAA 2013 Conference - CMO Chat with Felix Palau, Vice President Marketing, Tecate, Indio, Heineken USA
This hard charging beer company with a diverse portfolio leverages deep consumer understanding into engaging experiences for urban, accultur...
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Podcast #39 - AHAA 2013 Conference - CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Network
DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service fr...
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Podcast #38 - AHAA 2013 Conference - Blurring Between Mainstream and Hispanic
As more Latinos enter the mainstream at every socio-economic level and in every geographic region, the profile of the mainstream consumer it...
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Podcast #37 - AHAA 2013 Conference - Sir Martin Sorrell
Opening Keynote: Sir Martin Sorrell, CEO, WPP Group No matter what language your target speaks, or whether your market is the US or the worl...
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Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE
How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic...
Podcast #35--Top 10 "Truths" from a Retail Client's Perspective
TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relations...
Podcast #34--Hispanic Public Relations Panel From AHAA 2012
HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and th...
Podcast #33--Roberto OrcI: Welcome and AHAA Changes
Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring...
Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters
Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media frag...
Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities
Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Persp...
Podcast #30--CMO Fireside Chat: Jaime Vasquez, Cricket Communications
Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms...
Podcast #29--2010 Report on Hispanic Advertising Spending
Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report...