Podcast #39 - AHAA 2013 Conference - CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Network

DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention. CMO Chat with Alfredo Rodriguez at AHAA 2013 Conference

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Podcast #39 - AHAA 2013 Conference - CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Network is an episode from AHAA: The Voice of Hispanic Marketing by Association of Hispanic Advertising Agencies AHAA.

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This episode was published on Aug 1, 2013.

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