Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters

Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers. Presenter: Andrew Essex, CEO, Droga5

You can listen to Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters is an episode from AHAA: The Voice of Hispanic Marketing by Association of Hispanic Advertising Agencies AHAA.

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This episode was published on Oct 17, 2011.

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