Employee Advocacy at Scale: Building Social Reach Through Strategic Tools

Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify! , host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm successfully implemented Clearview Social to drive employee advocacy. From culture-first content to gamified sharing and role-based feeds, Becky walks through the tools, analytics, and lessons learned over four years of refining their social strategy. Tune in to learn how to elevate firm visibility and individual thought leadership while simplifying the ask on busy professionals. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

You can listen to Employee Advocacy at Scale: Building Social Reach Through Strategic Tools online on Radio and Podcast. Open the player on this page to stream the available audio.

Employee Advocacy at Scale: Building Social Reach Through Strategic Tools is an episode from AAMplify! by Association for Accounting Marketing.

This episode is 31:36 long.

This episode was published on Sep 9, 2025.

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