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Beyond the Database: Building a CRM That Fuels Business Development
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services. They discuss the essential features of effective CRM too...
About This Episode
Beyond the Database: Building a CRM That Fuels Business Development is an episode from AAMplify! by Association for Accounting Marketing. In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in bus...
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Episode Details
Published Apr 1, 2026, 29:42 long, audio available.
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Questions About This Episode
What is Beyond the Database: Building a CRM That Fuels Business Development about?
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services. They discuss the essential features of effective CRM tools, strategies for driving adoption among busy professionals, the importance of pipeline visibility, and how marketing can leverage CRM data to enhance outreach and campaign effectiveness. Nikki shares valuable insights from her experience in customizing CRM systems and emphasizes the need to demonstrate the value of CRM to leadership as a tool for risk mitigation and client relationship management. Guest: Nikki Burgeson | UHY-US Host: Chris Camara | Camara Communications
Where can I listen to Beyond the Database: Building a CRM That Fuels Business Development?
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Which podcast is Beyond the Database: Building a CRM That Fuels Business Development from?
Beyond the Database: Building a CRM That Fuels Business Development is an episode from AAMplify! by Association for Accounting Marketing.
How long is this episode?
This episode is 29:42 long.
When was this episode published?
This episode was published on Apr 1, 2026.
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Are there related episodes from AAMplify!?
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Quick Answers About This Episode
Where can I listen to Beyond the Database: Building a CRM That Fuels Business Development?
You can listen to Beyond the Database: Building a CRM That Fuels Business Development on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Beyond the Database: Building a CRM That Fuels Business Development is from AAMplify! by Association for Accounting Marketing.
What are the episode details?
Published Apr 1, 2026 and 29:42 long