The Search for Big Kale

In our first episode, we take on food trends — specifically, the biggest food trend of the last decade: kale. Kale isn’t an especially flashy vegetable. It’s slightly bitter, hard to digest, and lasts forever in your fridge. Rumor has it that, until 2011, the biggest kale buyer used it to garnish their salad bar. Now, it’s on 1 out of every 5 menus in the U.S. Something — or someone — catapulted kale into a status symbol. In our quest to find the story of how kale got cool, we’ll trace its rise back nearly 20 years and even, possibly, uncover a full-blown kale conspiracy. You might think kale is over, but you haven’t heard anything yet. This episode features: David Sax, author of The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with FondueEve Turow Paul, Millennial food culture consultant and author of A Taste of Generation YumMike Kostyo, Senior Publications Manager at DatassentialBo Muller-Moore, T-shirt artist and founder of EatMoreKale.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

You can listen to The Search for Big Kale online on Radio and Podcast. Open the player on this page to stream the available audio.

The Search for Big Kale is an episode from Why We Eat What We Eat by Blue Apron / Gimlet Creative.

This episode is 22:30 long.

This episode was published on Oct 11, 2017.

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