Service Blueprinting for Customer Engagement John Ayers

Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction. John Ayers, an LA-based service designer and customer experience designer, tells us all about why service blueprinting is a crucial element and how a business can adopt this process. ________ Participate in the design challenge on our website . ________ Love what you hear? Please

You can listen to Service Blueprinting for Customer Engagement John Ayers online on Radio and Podcast. Open the player on this page to stream the available audio.

Service Blueprinting for Customer Engagement John Ayers is an episode from Why Service Design Thinking by Marina Terteryan.

This episode is 28:34 long.

This episode was published on Nov 1, 2016.

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