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Service Blueprinting for Customer Engagement John Ayers artwork
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Service Blueprinting for Customer Engagement John Ayers

Why Service Design Thinking by Marina Terteryan

Nov 1, 201628:34Business

Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a serie...

About This Episode

Service Blueprinting for Customer Engagement John Ayers is an episode from Why Service Design Thinking by Marina Terteryan. Service Design is unique in its customer-centric practices because it views each experience in two components - the...

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This episode belongs to Why Service Design Thinking.

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Episode Details

Published Nov 1, 2016, 28:34 long, audio available.