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Why Service Design Thinking

Marina Terteryan

Why Service Design Thinking is the podcast that helps business do things better and do better things. Service design is one of the next big competitive advantages in business and it is being...

Episodes

20 of 26 episodes

Creating Culture | Claus Raasted

Claus Raasted is an experience and behavior designer who creates Live Action Role Play (LARP) events, where groups of strangers come togethe...

30:51Jan 2, 2019

Developing Confidence as a Designer with Lauren Currie, OBE

Developing our confidence as designers isn't just for our own benefit. Sometimes, it can be the driving factor in getting important ideas he...

30:48Nov 1, 2018

Case Study: Dubai Design District - A Human-Centered Neighborhood | Lindsay Miller

Real estate (for housing and office space) is not just a commodity - it is an important service in our lives that needs to be designed as su...

33:38Sep 1, 2018

Service Design in Government and Public Services | Benjamin Taylor

One of the most important applications of service design is in the government or public services sector, where there is a big potential to c...

35:51Jul 1, 2018

Turning a Service into an Experience | Paul Bulencea

Today, we talk with Paul Bulencea, who is the co-founder of the College of Extraordinary Experiences, a disruptive annual experience design...

36:12May 1, 2018

The Business Case for Service Design | Jod Kaftan of Fjord

Jod Kaftan is the Group Design Director at Fjord in Los Angeles, overseeing the LA design practice and developing the team and quality of wo...

35:30Mar 1, 2018

Building a Sustainable Business with Systems | Joanna Waterfall

Behind every successful business is solid backstage system that gives its customers a consistent experience and helps the business become su...

28:45Jan 2, 2018

Towards a Preemptive Social Enterprise | Matthew Manos

WIN A COPY OF MATTHEW'S NEW BOOK AT WHYSERVICEDESIGNTHINKING.COM/FUTURES . Social Enterprises are one of the most important forms of busines...

23:14Nov 1, 2017

Customer Journey Mapping | Daniel Sunden + John Flitcroft

DOWNLOAD A FREE CUSTOMER JOURNEY MAP TEMPLATE on whyservicedesignthinking.com ! One of the first steps business owners should take in servin...

39:42Sep 1, 2017

Minisode: The Customer Journey of Pizza in 3 Countries

This is an unprecedented mini episode that will preview our next big topic – customer journey mapping. I just had a wonderful interview abou...

13:40Jul 1, 2017

The Future of Designing for the Customer | Panel Discussion

For this week's episode, we are in for a special treat. This is a recording of a fascinating panel discussion called The Future of Customer...

01:17:15May 1, 2017

Research for Design Insight | Seth Weissman

Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your...

29:01Mar 1, 2017

Analogous Inspiration From Uncommon Sources | Victoria Vivas

One of the most fun techniques of design thinking is analogous inspiration: applying an out-of-context concept to the problem that you are t...

24:19Jan 2, 2017

CASE STUDY - Designing the Entrepreneur's Experience | Jon Leyh of Ruckus Projects

Starting a project or business can be easier said than done and there are many touchpoints that an entrepreneur goes through when starting s...

24:12Dec 1, 2016

Service Blueprinting for Customer Engagement | John Ayers

Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage...

28:34Nov 1, 2016

How to Create a Culture of Innovation | Allen Weaver

Innovation can still sometimes to be considered an "extra"or "nice to have" in business. But it is actually essential to competing in the co...

24:55Oct 1, 2016

Service Design Network | Jesse Grimes

In this episode, we talk with Jesse Grimes, of the Service Design Network . Jesse, who is a practicing service designer at Informaat , is on...

23:57Sep 1, 2016

CASE STUDY – Incubator School Built with Design Thinking | Sujata Bhatt and Ryan Oliver

Service design and design thinking can have groundbreaking results when applied to business. But imagine what could happen when these innova...

30:47Aug 1, 2016

Creating A Worldwide Movement with Global Service Jam | Adam StJohn Lawrence

One of the BEST ways to get acquainted with service design in person is through an annual event called Global Service Jam . This event, co-f...

25:01Jul 1, 2016

#ServiceDesignDay | Raj Singh on AI in Services

Happy International Service Design Day! This is episode 3 of 3 in a series celebrating #ServiceDesignDay! Join the global discussion by shar...

10:43Jun 1, 2016