Research for Design Insight Seth Weissman

Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your work. Design researcher, Seth Weissman from BCG Digital Ventures, talks about different research techniques including Ethnography, Observational Research, Surveys, and more. He shares tips on how to get comfortable speaking with people, what sorts of insights to look out for, and even a design fail about suds-less soap. ________ Participate in the design challenge on the website . ________ Love what you hear? Please

You can listen to Research for Design Insight Seth Weissman online on Radio and Podcast. Open the player on this page to stream the available audio.

Research for Design Insight Seth Weissman is an episode from Why Service Design Thinking by Marina Terteryan.

This episode is 29:01 long.

This episode was published on Mar 1, 2017.

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