Minisode: The Customer Journey of Pizza in 3 Countries

This is an unprecedented mini episode that will preview our next big topic – customer journey mapping. I just had a wonderful interview about with two design strategists in Europe - Daniel Sunden and John Flitcroft. Somehow our discussion about customer journeys led us to look at the customer journey of pizza. It was such an interesting tangent that I wanted to share it with you in its own context – 3 different journeys of ordering pizza in the UK, Sweden, and the US. Enjoy and look out for the complete interview in the next episode. ________ Check out the website to download a free ideation worksheet: whyservicedesignthinking.com .

You can listen to Minisode: The Customer Journey of Pizza in 3 Countries online on Radio and Podcast. Open the player on this page to stream the available audio.

Minisode: The Customer Journey of Pizza in 3 Countries is an episode from Why Service Design Thinking by Marina Terteryan.

This episode is 13:40 long.

This episode was published on Jul 1, 2017.

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