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Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process a...
B2B Buying In The Age Of GenAI is an episode from What It Means by Forrester. Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks...
This episode belongs to What It Means.
Use the player on this page to stream the episode online.
Published Nov 21, 2024, 20:39 long, audio available.
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You can listen to B2B Buying In The Age Of GenAI online on Radio and Podcast. Open the player on this page to stream the available audio.
B2B Buying In The Age Of GenAI is an episode from What It Means by Forrester.
This episode is 20:39 long.
This episode was published on Nov 21, 2024.
Mar 12, 2026 - 29:07
Feb 19, 2026 - 1:13