Are You A Better Manager Than A Bot?
This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management...
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What It Means
Listen to What It Means, a Business podcast by Forrester. Stream 102 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
What It Means Podcast Guide
Listen to What It Means, a Business podcast by Forrester. Stream 102 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Browse this show under Business podcasts.
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Episodes
20 of 102 episodesPut Employees At The Center Of Your AI Strategy
This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success...
Get Your AI Aligned
This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from exp...
How Can B2B Marketers Adapt To Changing Search Behaviors?
We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and convers...
Product Experts Gain New Clout Among B2B Buyers
This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise a...
Taming B2B Buying Mayhem
This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and...
What It Means Takes A Hiatus
Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop chang...
Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle
Discover how Southwest Airlines nails its customer experience, the latest updates to WhatsApp for Business, and how AI is solving its own en...
AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
Women In Security, Holiday Shopping Trends, AI Agents In Content
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together securi...
SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines...
Predictions 2026: Breaking Down Three Of Our Boldest Predictions
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, an...
AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer...
California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
Predictions season is upon us! Forrester is about to release nearly 150 predictions across a variety of business and technology areas, and o...
H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their to...
Defining AGI, Measuring AI Search, Agency Swirl Continues
Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this...
Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success func...
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms),...
AI Pricing, Outcome-Based Pricing, Developer Productivity
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed loo...
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be mo...