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What It Means

Forrester

Episodes

20 of 102 episodes

Are You A Better Manager Than A Bot?

This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management...

31:20May 21, 2026

Put Employees At The Center Of Your AI Strategy

This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success...

27:26May 7, 2026

Get Your AI Aligned

This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from exp...

21:33Apr 23, 2026

How Can B2B Marketers Adapt To Changing Search Behaviors?

We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and convers...

17:18Apr 9, 2026

Product Experts Gain New Clout Among B2B Buyers

This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise a...

34:57Mar 26, 2026

Taming B2B Buying Mayhem

This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and...

29:07Mar 12, 2026

What It Means Takes A Hiatus

Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop chang...

1:13Feb 19, 2026

Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle

Discover how Southwest Airlines nails its customer experience, the latest updates to WhatsApp for Business, and how AI is solving its own en...

Feb 5, 2026

AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs

Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.

Jan 22, 2026

Women In Security, Holiday Shopping Trends, AI Agents In Content

Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together securi...

27:59Jan 8, 2026

SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines...

29:25Dec 11, 2025

Predictions 2026: Breaking Down Three Of Our Boldest Predictions

It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, an...

20:42Nov 13, 2025

AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer...

20:24Oct 30, 2025

California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

Predictions season is upon us! Forrester is about to release nearly 150 predictions across a variety of business and technology areas, and o...

26:22Oct 16, 2025

H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their to...

21:55Oct 2, 2025

Defining AGI, Measuring AI Search, Agency Swirl Continues

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this...

27:28Sep 18, 2025

Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success func...

21:42Sep 4, 2025

Anthropic Lawsuit, AI And Energy, CMO Trends

As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms),...

25:02Aug 21, 2025

AI Pricing, Outcome-Based Pricing, Developer Productivity

As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed loo...

26:01Aug 7, 2025

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be mo...

24:55Jul 24, 2025