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Listen to What It Means, a Business podcast by Forrester. Stream 101 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
Listen to What It Means, a Business podcast by Forrester. Stream 101 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success...
This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from exp...
We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and convers...
This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise a...
This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and...
Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop chang...
Discover how Southwest Airlines nails its customer experience, the latest updates to WhatsApp for Business, and how AI is solving its own en...
Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together securi...
The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines...
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, an...
Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer...
Predictions season is upon us! Forrester is about to release nearly 150 predictions across a variety of business and technology areas, and o...
Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their to...
Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this...
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success func...
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms),...
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed loo...
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be mo...
As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry event...
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business hea...
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this...
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product de...
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a majo...
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter...
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again...
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights...
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights...
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episod...
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. Bu...
Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Mean...
As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It...
What are the latest trends in the semiconductor industry, and what does it mean for your technology plans? Senior Analyst Alvin Nguyen discu...
What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina...
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow...
How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of t...
Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey R...
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regul...
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology...
Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Gr...
Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What...
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why...
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold an...
Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal An...
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episod...
With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analys...
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and...
Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how shoul...
The role of the chief information security officer (CISO) is more vital than ever. But how are CISOs holding up under the spotlight, and how...
On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this...
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What It Means is listed as a Business show. The show language is listed as English.
This page lists 101 episodes for What It Means. More episodes are available from the View more button when the list continues.