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Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets. Hosted on...
Scaling a Local Favorite: The Strategy Behind Wawa’s Growth is an episode from Wharton Business Daily by Wharton Podcast Network. Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional root...
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Published Apr 8, 2026, 11:35 long, audio available.
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Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets. Hosted on Acast. See acast.com/privacy for more information.
You can listen to Scaling a Local Favorite: The Strategy Behind Wawa’s Growth online on Radio and Podcast. Open the player on this page to stream the available audio.
Scaling a Local Favorite: The Strategy Behind Wawa’s Growth is an episode from Wharton Business Daily by Wharton Podcast Network.
This episode is 11:35 long.
This episode was published on Apr 8, 2026.
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