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How AI Agents Are Transforming Modern Marketing Strategy artwork
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How AI Agents Are Transforming Modern Marketing Strategy

Wharton Business Daily by Wharton Podcast Network

May 1, 202615:14Business

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and t...

About This Episode

How AI Agents Are Transforming Modern Marketing Strategy is an episode from Wharton Business Daily by Wharton Podcast Network. Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses...

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Published May 1, 2026, 15:14 long, audio available.

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What is How AI Agents Are Transforming Modern Marketing Strategy about?

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.

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How AI Agents Are Transforming Modern Marketing Strategy is an episode from Wharton Business Daily by Wharton Podcast Network.

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This episode is 15:14 long.

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This episode was published on May 1, 2026.

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