If you can't walk a mile in their shoes, at least take a few steps

If you can't walk a mile in their shoes, at least take a few steps You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do. Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to

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If you can't walk a mile in their shoes, at least take a few steps is an episode from Wedding Business Solutions by Alan Berg, CSP, FPSA, Global Speaking Fellow.

This episode is 10:32 long.

This episode was published on Mar 25, 2026.

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