Sunk cost bias - is this hurting your business?

Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward. Listen to this new 7-minute episode for eye-opening examples and practical ways to recognize (and move past) the sunk cost bias in your business decisions. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to

You can listen to Sunk cost bias - is this hurting your business? online on Radio and Podcast. Open the player on this page to stream the available audio.

Sunk cost bias - is this hurting your business? is an episode from Wedding Business Solutions by Alan Berg, CSP, FPSA, Global Speaking Fellow.

This episode is 8:24 long.

This episode was published on Apr 29, 2026.

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