Olde Virden’s: How a Pizza Topping Idea Became a Business

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide . These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In our first episode with Chris and Allyson, we dive into how they met and became the entrepreneur duo that they are today. Their story is not the typical “mutual friend” beginning. Allyson sold one of her businesses and decided to hike the Appalachian Trail, where she met Chris. They not only hit it off well, but they’ve also been co-workers, business partners, and each other’s support system ever since. As we unfold the origin story of getting Olde Virden’s Tennessee Pepper Co. up and running, we discover many fun anecdotes of how they overcame adversity. One of the most impressive? Their ability to launch their company with roughly 1% of the recommended start up nest egg! Their grit, determination, and dedication to their craft left them with no doubt, that what they were doing, was worth every ounce of effort! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and

You can listen to Olde Virden’s: How a Pizza Topping Idea Became a Business online on Radio and Podcast. Open the player on this page to stream the available audio.

Olde Virden’s: How a Pizza Topping Idea Became a Business is an episode from Wealth Preservation Podcast by Josh Saunders and Mark Seither.

This episode is 66:04 long.

This episode was published on Jan 3, 2022.

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