The Pour Choice: Innovating in a Saturated Market

Jordan and Melinda Minyard sat down with the Wealth Preservation Podcast and discussed everything leading up to their decision to launch The Pour Choice. While being coffee shop entrepreneurs, with a beer and wine menu, may not seem groundbreaking or unique, what Jordan and Melinda created in Auburn, California quickly exploded with business! In this episode, we dive into the creative process of standing out in a saturated business. From marketing to branding, employee retention, customer care, and striving for quality. When starting a business in a market with many competitors, your options are to do it or do it well. The Pour Choice is an example of doing it well! If you enjoyed The Pour Choice episode and want to hear from more entrepreneurs and strategists, please check out and

You can listen to The Pour Choice: Innovating in a Saturated Market online on Radio and Podcast. Open the player on this page to stream the available audio.

The Pour Choice: Innovating in a Saturated Market is an episode from Wealth Preservation Podcast by Josh Saunders and Mark Seither.

This episode is 81:07 long.

This episode was published on Dec 4, 2022.

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