Finoa: Building a Crypto Industry, not a Crypto Business

Finoa’s co-founder, Henrik Gebbing, isn’t just innovating in any old space. He is innovating inside an already innovative arena. That is the equivalent to a caveman inventing the BIC lighter when fire was just being discovered! But in all seriousness, Henrik’s entrepreneurial journey, though it takes place in an industry many don’t understand, has many of the same elements of the usual start-up story. In this episode, we look into Henrik’s past and learn a little more about his early childhood entrepreneurial signs. He reminisces about finishing his master’s program in San Francisco, having work visa complications prevent him from getting a job with a Bay Area tech firm, and how that issue was the best thing that could have happened. We also go into Henrik’s first exposure to crypto and how foreign and sketchy the process used to be for crypto investors. Henrik and his then roommate (eventual business partner) discovered that the same process was used regardless of the amount or purpose of the crypto purchase. With an understanding that early adoption for regulation and streamlined crypto transacting could only strengthen the industry, Henrik and his business partner, Chris, got to work. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and

You can listen to Finoa: Building a Crypto Industry, not a Crypto Business online on Radio and Podcast. Open the player on this page to stream the available audio.

Finoa: Building a Crypto Industry, not a Crypto Business is an episode from Wealth Preservation Podcast by Josh Saunders and Mark Seither.

This episode is 45:27 long.

This episode was published on Jun 13, 2022.

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