Olde Virden’s: Getting an Idea on to Shelves and Across the Country

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide . These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In this follow up episode, we dive into the “how” of scaling a business in such a competitive industry. We also get into product development, creating a national brand with a small-town feel, getting into grocery stores, and much more! Throughout the episode there is a theme that rings true: remember your origins. Chris and Allyson have grown their business from a small pepper flake company, sold at a local farmers’ market, to being on shelves in grocery stores across America. One thing they’ve made sure to do is ALWAYS support and cater to the people who helped them grow. Never forget those who were critical in your success! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and

You can listen to Olde Virden’s: Getting an Idea on to Shelves and Across the Country online on Radio and Podcast. Open the player on this page to stream the available audio.

Olde Virden’s: Getting an Idea on to Shelves and Across the Country is an episode from Wealth Preservation Podcast by Josh Saunders and Mark Seither.

This episode is 63:48 long.

This episode was published on Jan 17, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Wealth Preservation Podcast when more episodes are available from the podcast feed.