Label LIVE: Bridging the Gap of Software to Hardware in a Niche Market

Entrepreneur success stories come in many different shapes and sizes. In this second installment with Caylan Larson, we go into how his side project of making a label printer with the best hardware and software combination went from a small hustle to eclipsing his successful consulting practice. Caylan had mentors and close friends advising he not quit his day job (which he didn’t) and he has now left them speechless in how his project has come together and disrupted the label printing market. But the story of how he has grown this project is something everyone can learn from. In the episode we cover identifying a true need, ruling out bad ideas, technological debt, scaling a business up, prioritizing improvements, and the opportunity cost of going all in on your side hustle over balancing two jobs. Caylan also goes into the different applications for his printer, how customers are using it, why it is far more efficient than what more people have access too, his value proposition, and why Label LIVE is reaching such a large portion of the market. When he set out to make a better label printer, he did not think he was creating a mini printing press that would save potentially hundreds of hours’ worth of work and analysis for consumers. He also didn’t know that he would become a global company so quickly. We, on the Wealth Preservation Podcast, LOVE the unique roads people travel on their journey through entrepreneurism. If you enjoyed Caylan’s episode and want to hear from more entrepreneurs and strategists, please check out and

You can listen to Label LIVE: Bridging the Gap of Software to Hardware in a Niche Market online on Radio and Podcast. Open the player on this page to stream the available audio.

Label LIVE: Bridging the Gap of Software to Hardware in a Niche Market is an episode from Wealth Preservation Podcast by Josh Saunders and Mark Seither.

This episode is 83:41 long.

This episode was published on Apr 18, 2022.

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