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S2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data) artwork
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S2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data)

Transformarketing by Prashant Malkani

Jan 10, 202300:35:52Business

Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently. With the growing importance of first party data and personalization, big data now has...