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A podcast revolving around marketing transformation through innovation, analytics and digital
Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently. With t...
We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing. What better way to kick start this...
Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought...
In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and compani...
Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have b...
Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, w...
The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an in...
Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit...
Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pi...
A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the e...
Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to gr...
The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, whi...
Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opport...
Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital....
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous...
Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to hav...
Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids...
The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing...
All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the re...
E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the ind...