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Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars artwork
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Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

Tip of the Iceberg Podcast by Brooke Park

Jan 22, 202631:18Business

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-drive...

About This Episode

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars is an episode from Tip of the Iceberg Podcast by Brooke Park. Circana's vice president of the fresh foods group says the fresh produce industry is poised for...

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Episode Details

Published Jan 22, 2026, 31:18 long, audio available.

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What is Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars about?

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

Where can I listen to Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars?

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Which podcast is Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars from?

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars is an episode from Tip of the Iceberg Podcast by Brooke Park.

How long is this episode?

This episode is 31:18 long.

When was this episode published?

This episode was published on Jan 22, 2026.

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Where can I listen to Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars?

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Which podcast is this episode from?

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars is from Tip of the Iceberg Podcast by Brooke Park.

What are the episode details?

Published Jan 22, 2026 and 31:18 long