Business

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

Tip of the Iceberg Podcast by Brooke Park

Jan 22, 202631:18Business

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-drive...

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Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars is an episode from Tip of the Iceberg Podcast by Brooke Park. Circana's vice president of the fresh foods group says the fresh produce industry is poised for...

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Published Jan 22, 2026, 31:18 long, audio available.

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

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