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The Packer Podcast: How Fresh Produce Brands Can Prepare for the Agentic Commerce Era artwork
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The Packer Podcast: How Fresh Produce Brands Can Prepare for the Agentic Commerce Era

Tip of the Iceberg Podcast by Brooke Park

Jul 30, 202633:56Business

Circana's Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

About This Episode

The Packer Podcast: How Fresh Produce Brands Can Prepare for the Agentic Commerce Era is an episode from Tip of the Iceberg Podcast by Brooke Park. Circana's Jonna Parker outlines why the fresh produce industry must focus on digital storyte...

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This episode belongs to Tip of the Iceberg Podcast.

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Episode Details

Published Jul 30, 2026, 33:56 long, audio available.