(Part 1) International Expansion and Are Right, A Lot with Steve Frazier

Steve spent over 20 years as a VP at Amazon where he launched multiple businesses and led organizations around the globe. During his Amazon career, Steve spent time as the country manager for Amazon UK and Amazon China, in addition to roles leading North American Retail expansion and the rollout of international consumer programs. In this first installment of our two-episode conversation with Steve, we discuss Amazon’s approach to expanding businesses internationally and what it was like to lead international teams during Amazon’s earlier years. Steve shares how Amazon prioritized efforts to launch internationally, including a few mistakes made along the way and the mental models that ultimately led to Amazon’s international success. You’ll also hear Steve share: · How to manage risk and capital expenditure when setting the pace for international expansion · When to copy past models vs. create a localized strategy · The four decision buckets that need should be covered when launching a new country, and the relative Importance of getting each category right · A few costly mistakes, and how Amazon learned from these experiences · How to adapt a launch strategy in step with the growing product or service offering of your business · Practices for disseminating learning during a launch in order to de-risk future market launches Steve on LinkedIn:

You can listen to (Part 1) International Expansion and Are Right, A Lot with Steve Frazier online on Radio and Podcast. Open the player on this page to stream the available audio.

(Part 1) International Expansion and Are Right, A Lot with Steve Frazier is an episode from Think Like Amazon by Jorge Luis Pando.

This episode is 29:51 long.

This episode was published on Nov 29, 2021.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Think Like Amazon when more episodes are available from the podcast feed.