Win at PR and stand out from the crowd, with Alan Twigg​, Way To Blue

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation. LINKS: A recent article from Alan: Flying sushi : Pizza selfies : Corona wave of waste : Brewdog No Label : Paddy Power's Hollywood Sign: ALAN TWIGG As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day. Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower!

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Win at PR and stand out from the crowd, with Alan Twigg​, Way To Blue is an episode from The Spectacular Marketing podcast by Gabrielle Kirby.

This episode is 01:19:56 long.

This episode was published on Jan 29, 2019.

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