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Going alcohol-free, with Luke Boase from Lucky Saint artwork
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Going alcohol-free, with Luke Boase from Lucky Saint

The Spectacular Marketing podcast by Gabrielle Kirby

Jan 8, 201958:48Business

'Dry January' might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcoho...