Going alcohol-free, with Luke Boase from Lucky Saint

'Dry January' might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it's time to take to take it seriously. We cover: The process of creating a low-alcohol beer What you drink if you're not 'drinking'? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movement LINKS: Lucky Saint Manifesto: Website: Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: LUKE BOASE Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.

You can listen to Going alcohol-free, with Luke Boase from Lucky Saint online on Radio and Podcast. Open the player on this page to stream the available audio.

Going alcohol-free, with Luke Boase from Lucky Saint is an episode from The Spectacular Marketing podcast by Gabrielle Kirby.

This episode is 58:48 long.

This episode was published on Jan 8, 2019.

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