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Should Strategists Be Generalists?
Shann has a strong take on this one: strategists should never specialize by channel, and why a "TikTok strategist" makes him wince. Lynette pushes the conversation into David Epstein's Range , the split between wicked an...
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Should Strategists Be Generalists? is an episode from The Overthinkers by The Overthinkers. Shann has a strong take on this one: strategists should never specialize by channel, and why a "TikTok strategist" makes him wince. Lynette pushes t...
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Published Jul 10, 2026, 00:25:42 long, audio available.
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