​This Music Publicist Has Upended the Entire PR Model

Enrollment for Ari’s Take Academy CLOSING SOON: (use code NMB for 10% off!) Order THIRD EDITION of How to Make It in the New Music Business here: This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more. 05:52 Welcome / background 10:20 PR model ten years ago, shifting from publications to playlists 15:55 What PR is and what a publicist does 25:21 Evolution of press rates and artist feedback 31:24 Relationship with fashion and music publication Lady Gun 41:58 Pay-to-play PR model 47:03 What is the point of music press right now? 53:21 Purple Bite’s business model 01:05:03 How Purple Bite guarantees placements 01:09:50 What it means to make it in the New Music Business

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​This Music Publicist Has Upended the Entire PR Model is an episode from The New Music Business with Ari Herstand by .

This episode is 1:12:18 long.

This episode was published on Oct 6, 2025.

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