Doja Cat's Managers Have It Down

This week on the New Music Business, Ari sits down with powerhouse managers Gordan Dillard and Josh Kaplan, the team behind global superstar Doja Cat. Together, they break down how they helped build one of the most influential, multi-hyphenate artists of the decade. Gordan and Josh share early viral moments of Doja Cat's diversified empire spanning music, brand partnerships, and new business ventures. Other topics discussed here include: how features really work, how producers differ from beatmakers, what modern record deals look like at the highest level, and why short-form content has completely reshaped the career-building playbook. Gordan and Josh offer candid, unfiltered advice for emerging artists and managers on finding the right partnership, building a fanbase from scratch, and creating leverage in today’s industry. 04:16 – Why Good Day Management only represents one artist 07:19 – Diversifying Doja Cat’s revenue beyond music 10:18 – How Gordon & Josh first joined Doja’s team 15:40 – The “Juicy” era and early visual strategy 17:31 – Doja Cat’s rise during the pandemic 20:42 – Long-form videos vs short-form content today 24:54 – Balancing artists’ vision with budget and label support 29:10 – How label deals and funding have evolved 36:28 – How features actually get made (creatively & financially) 44:25 – Beatmakers vs producers: what’s the difference? 48:37 – Why songs sometimes have 7 writers & 6 producers 58:54 – Advice for emerging artists & managers today Edited and mixed by Peter Schrupp Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: Hosted on Acast. See acast.com/privacy for more information.

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Doja Cat's Managers Have It Down is an episode from The New Music Business with Ari Herstand by .

This episode is 1:09:44 long.

This episode was published on Feb 18, 2026.

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