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How a Direct-To-Fan Rollout Secured a Billboard Top 10 artwork
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How a Direct-To-Fan Rollout Secured a Billboard Top 10

The New Music Business with Ari Herstand by

Jul 8, 202651:42Music

This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records. At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction al...

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How a Direct-To-Fan Rollout Secured a Billboard Top 10 is an episode from The New Music Business with Ari Herstand by . This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records....

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Published Jul 8, 2026, 51:42 long, audio available.

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