How He Got a Million Monthly Listeners and a Sold Out Tour Independently
This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he we...
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The New Music Business with Ari Herstand
Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in th...
Episodes
20 of 245 episodes
Artist Manager on Viral Syncs and the State of Music Marketing
This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the...
How To Be a Professional Hit Songwriter
This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishi...
How Major Label A&R Has Evolved and How Hit Songs Are Written
This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg. With more tha...
How a Direct-To-Fan Rollout Secured a Billboard Top 10
This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records. At Indie Week 2026,...
How Hopeless Records Approaches Influencer and UGC Music Marketing
This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records. Ov...
How CD Baby Is Changing With The Times
This week on the New Music Business podcast, Ari sits down with Molly Neuman, President of CD Baby, one of the largest independent music dis...
The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It
This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Recor...
How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers
This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique ma...
Has SoundCloud Cracked Superfandom and AI Music?
This week on the New Music Business podcast, Ari sits down with Eliah Seton, CEO of SoundCloud. Eliah breaks down how SoundCloud is evolving...
Breaking Hard Rock and Metal Bands with Sumerian Records
This week on the New Music Business podcast, Ari sits down with Ash Avildsen, founder of Sumerian Records. Ash shares the story of building...
Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World
This week on the New Music Business podcast, Ari sits down with Red Leather, the anonymous artist who turned viral TikTok videos into sold-o...
He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer. Oskar breaks down the "overn...
New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists
This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of ROAM Artists for an inside look at the rea...
How This UK Indie Label Sold 25K Records For 1 Band First Week
This week on the New Music Business podcast, Ari sits down with Mark Orr, the founder of Lab Records, to explore how independent labels are...
This Artist-Run Record Label is Competing with the Majors in a Big Way
This week on the New Music Business podcast, Ari sits down with Michael Turner, founder of the disruptive record label Rebellion. Turner sha...
How SXSW Works For Music
This week on the New Music Business podcast, Ari sits down with Brian Hobbs and Dev Sherlock from South by Southwest (SXSW). Brian, VP of Mu...
Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom
This week on the New Music Business podcast, Ari sits down with Aaron Greene and Neal O’Connor of Slush Management, the artist-first team be...
Doja Cat's Managers Have It Down
This week on the New Music Business, Ari sits down with powerhouse managers Gordan Dillard and Josh Kaplan, the team behind global superstar...
DIY Band Couch on World Tours, Self Managing, and Fan Building
This week on the New Music Business podcast, Ari sits down with Tema Siegel and Zach Blankstein of the band Couch. Tema is the singer and Za...