Finding Accidental Streaming Success in a Niche Market

This week on the New Music Business podcast, Ari sits down with Sol Rising, a producer and DJ whose eclectic blend of electronic, downtempo, and lo-fi has inspired millions. Born in Vancouver and raised in Iowa, he went from a childhood rooted in meditation to becoming one of America’s top scratch DJs before evolving into a prolific producer. With over 20 albums, 225M+ streams, and international tours across the US, Canada, Europe, Asia, and Australia, Sol Rising shares his journey of artistry and growth. Sol shares his journey from a turntablist to a successful artist with millions of streams, discussing the challenges and triumphs of navigating the music world independently. They delve into the impact of streaming platforms, the role of AI in music, and the importance of staying true to one's artistic vision. Tune in for an inspiring conversation about creativity, perseverance, and the evolving landscape of the music business. 05:40 – Introduction and Niche 11:10 – Early Journey 17:40 – Shift to Yoga Music 24:25 – Streaming Platforms 30:55 – AI in Music 37:40 – Creativity and Motivation 45:40 – Future Plans 53:10 – Reflections and Advice Edited and mixed by Peter Schrupp Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: Hosted on Acast. See acast.com/privacy for more information.

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Finding Accidental Streaming Success in a Niche Market is an episode from The New Music Business with Ari Herstand by .

This episode is 53:57 long.

This episode was published on Oct 22, 2025.

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