
The Hidden Cost of Friction
May 7, 2026 - 1:51
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In a technology-aided world, the buyer's journey has compressed into a single moment. Learn how to design for the "Buyer’s Blink" by projecting warmth and competence in the first few milliseconds of any interaction. To l...
The Millisecond Brand is an episode from The Michelli Experience by Dr. Joseph A. Michelli. In a technology-aided world, the buyer's journey has compressed into a single moment. Learn how to design for the "Buyer’s Blink" by projecting warm...
This episode belongs to The Michelli Experience.
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Published Apr 9, 2026, 2:16 long, audio available.
In a technology-aided world, the buyer's journey has compressed into a single moment. Learn how to design for the "Buyer’s Blink" by projecting warmth and competence in the first few milliseconds of any interaction. To learn more about Joseph's keynote and training services, please contact him at josephmichelli.com/contact .
You can listen to The Millisecond Brand online on Radio and Podcast. Open the player on this page to stream the available audio.
The Millisecond Brand is an episode from The Michelli Experience by Dr. Joseph A. Michelli.
This episode is 2:16 long.
This episode was published on Apr 9, 2026.
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Yes. This page shows related episodes from The Michelli Experience when more episodes are available from the podcast feed.
You can listen to The Millisecond Brand on this page when the episode audio is available from the podcast feed.
The Millisecond Brand is from The Michelli Experience by Dr. Joseph A. Michelli.
Published Apr 9, 2026 and 2:16 long