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The Millisecond Brand
In a technology-aided world, the buyer's journey has compressed into a single moment. Learn how to design for the "Buyer’s Blink" by projecting warmth and competence in the first few milliseconds of any interaction. To l...
About This Episode
The Millisecond Brand is an episode from The Michelli Experience by Dr. Joseph A. Michelli. In a technology-aided world, the buyer's journey has compressed into a single moment. Learn how to design for the "Buyer’s Blink" by projecting warm...
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This episode belongs to The Michelli Experience.
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Episode Details
Published Apr 9, 2026, 2:16 long, audio available.
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