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The Referral Engine
Referral programs mostly fail because companies try to manufacture word of mouth rather than capture it. In this episode, Joseph Michelli reframes referrals as a design problem, not a promotion problem — anchored by Niel...
About This Episode
The Referral Engine is an episode from The Michelli Experience by Dr. Joseph A. Michelli. Referral programs mostly fail because companies try to manufacture word of mouth rather than capture it. In this episode, Joseph Michelli reframes ref...
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This episode belongs to The Michelli Experience.
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Episode Details
Published Jul 17, 2026, 10:17 long, audio available.
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