Why Marketing Will Never Be the Same Again (2026 Edition)

Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, reveal what's changed in just two years: AI agents embedded in org charts, accountability rising as decisions digitize, and why selling to humans still demands trust, authenticity, and reputation. From boardroom blind spots to the death of long-held marketing myths, this episode is a roadmap for leaders preparing for 2026.

You can listen to Why Marketing Will Never Be the Same Again (2026 Edition) online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Marketing Will Never Be the Same Again (2026 Edition) is an episode from The Marketing Companion by Sandy Carter.

This episode is 46:31 long.

This episode was published on Jan 12, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Marketing Companion when more episodes are available from the podcast feed.