The 5 Must-Know AI Lessons for Marketers

The Marketing Companion by Sandy Carter

May 13, 202624:06Business

Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will use it well enough to win. In just 30 minutes, yo...

Related Episodes

Continue listening to more episodes from The Marketing Companion.

New Research! What's WRONG with Content Marketing Today

Sep 15, 2026 - 28:21

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014...

40% of Marketing Budgets Are Moving to Creators. Here's Why

Aug 31, 2026 - 32:01

Creators are dead. Long live creators. The experimental era of creator marketing is over, and 40% of mark...

The real AI Status Symbol

Aug 27, 2026 - 02:01

What is the real AI status symbol in 2026? It may not be what you think. Artificial intelligence is chang...

Shira Lazar: 5 Creator Lessons for Marketers

Aug 18, 2026 - 30:44

TIME Top 100 creator Shira Lazar shares her creator playbook. Before "creator" became a career path, Shir...

The Devil Wears Prompts Cathy Hackl on the Brand You No Longer Control

Aug 4, 2026 - 34:36

Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Googl...

We're All in the Diaper Business (And Mark Schaefer Explains Why)

Jul 21, 2026 - 33:16

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer. In...

How a 24-Year Army Veteran Built 360K LinkedIn Followers by Telling Stories

Jul 7, 2026 - 32:54

America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are a...

Your Brand's Soul Isn't Dead, It Just Needs AI Done Right Tatyana Kanzaveli

Jun 23, 2026 - 31:42

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a...