AI Signals to influence the purchasing decision

As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make the decision? The platforms are getting their information from somewhere. What is the role of traditional content and marketing? The answer will surprise you. In this far-reaching show, Mark Schaefer and Andy Crestodina explore new research on how AI makes decisions and what matters. This episode also contains extraordinary bonus content. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising . For more of Mark's insights every week,

You can listen to AI Signals to influence the purchasing decision online on Radio and Podcast. Open the player on this page to stream the available audio.

AI Signals to influence the purchasing decision is an episode from The Marketing Companion by Sandy Carter.

This episode is 44:44 long.

This episode was published on Aug 11, 2025.

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