How to Speak ABM: Episode 6 – The Digital Handshake

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest : Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: Data Sheet: State of Marketing Report for Manufacturing Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic.

You can listen to How to Speak ABM: Episode 6 – The Digital Handshake online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Speak ABM: Episode 6 – The Digital Handshake is an episode from The Marketing Cloudcast by Salesforce.

This episode is 18:52 long.

This episode was published on Nov 5, 2020.

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