Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself! Presented in partnership with WordPressVIP.

You can listen to Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile online on Radio and Podcast. Open the player on this page to stream the available audio.

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile is an episode from The Marketing Cloudcast by Salesforce.

This episode is 35:42 long.

This episode was published on Apr 2, 2021.

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