Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing. Presented in partnership with WordPressVIP

You can listen to Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum online on Radio and Podcast. Open the player on this page to stream the available audio.

Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum is an episode from The Marketing Cloudcast by Salesforce.

This episode is 31:33 long.

This episode was published on Apr 29, 2021.

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