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How to Speak ABM: Episode 3 – Account Anthropology artwork
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How to Speak ABM: Episode 3 – Account Anthropology

The Marketing Cloudcast by Salesforce

Oct 16, 202023:24Business

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who'...