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How to Speak ABM: Episode 3 – Account Anthropology
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who'...
About This Episode
How to Speak ABM: Episode 3 – Account Anthropology is an episode from The Marketing Cloudcast by Salesforce. In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target...
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This episode belongs to The Marketing Cloudcast.
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Episode Details
Published Oct 16, 2020, 23:24 long, audio available.
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Questions About This Episode
What is How to Speak ABM: Episode 3 – Account Anthropology about?
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests: Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy:
Where can I listen to How to Speak ABM: Episode 3 – Account Anthropology?
You can listen to How to Speak ABM: Episode 3 – Account Anthropology online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is How to Speak ABM: Episode 3 – Account Anthropology from?
How to Speak ABM: Episode 3 – Account Anthropology is an episode from The Marketing Cloudcast by Salesforce.
How long is this episode?
This episode is 23:24 long.
When was this episode published?
This episode was published on Oct 16, 2020.
Can I save How to Speak ABM: Episode 3 – Account Anthropology for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from The Marketing Cloudcast?
Yes. This page shows related episodes from The Marketing Cloudcast when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to How to Speak ABM: Episode 3 – Account Anthropology?
You can listen to How to Speak ABM: Episode 3 – Account Anthropology on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
How to Speak ABM: Episode 3 – Account Anthropology is from The Marketing Cloudcast by Salesforce.
What are the episode details?
Published Oct 16, 2020 and 23:24 long