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How to Speak ABM: Episode 3 – Account Anthropology
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who'...
About This Episode
How to Speak ABM: Episode 3 – Account Anthropology is an episode from The Marketing Cloudcast by Salesforce. In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target...
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This episode belongs to The Marketing Cloudcast.
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Episode Details
Published Oct 16, 2020, 23:24 long, audio available.
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