502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
Aug 23, 2024 - 01:03:13
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490 Inside The Black Box by Bob Hoffman
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in...
About This Episode
490 Inside The Black Box by Bob Hoffman is an episode from The Marketing Book Podcast by Douglas Burdett. Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend...
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Published May 31, 2024, 50:38 long, audio available.
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