498 Buyer Personas by Jim Kraus

The Marketing Book Podcast by Douglas Burdett

Jul 26, 202401:07:00Business

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective custome...

Related Episodes

Continue listening to more episodes from The Marketing Book Podcast.

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

Aug 23, 2024 - 01:03:13

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and N...

501 Unsticking Deals by James Muir

Aug 16, 2024 - 01:20:57

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the Firs...

500 The Power of Instinct by Leslie Zane

Aug 9, 2024 - 01:04:29

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Aw...

499 The Consumer Behaviour Book by Tas Tasgal

Aug 2, 2024 - 01:09:43

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by An...

497 The Smart Advertising Book by Dan White

Jul 19, 2024 - 01:22:57

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK:...

496 Chaotic Change by Nicholas Webb

Jul 12, 2024 - 01:18:12

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic C...

495 Brand Naming by Rob Meyerson

Jul 5, 2024 - 01:06:52

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson...

494 The Road To Hell by Nick Asbury

Jun 28, 2024 - 01:24:07

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativi...