502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly...
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The Marketing Book Podcast
The Marketing Book podcast helps business owners and marketers keep up with the smartest thinking in the quickly changing field of modern marketing. Each episode interviews authors and marke...
Episodes
20 of 579 episodes
501 Unsticking Deals by James Muir
Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOO...
500 The Power of Instinct by Leslie Zane
The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consu...
499 The Consumer Behaviour Book by Tas Tasgal
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony "Tas" Tasgal ABOUT THE BOOK:...
498 Buyer Personas by Jim Kraus
Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele...
497 The Smart Advertising Book by Dan White
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering ar...
496 Chaotic Change by Nicholas Webb
Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehen...
495 Brand Naming by Rob Meyerson
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a b...
494 The Road To Hell by Nick Asbury
The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury AB...
493 Blue Goldfish 2.0 by Stan Phelps
Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE B...
492 Presentation Ready by Terri Sjodin
Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When...
491 Lean Marketing by Allan Dib
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told...
490 Inside The Black Box by Bob Hoffman
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $...
It's Time: I'm Going to Retire
Dear listeners, all good things must come to an end so I'm making this short announcement to let you know that I'm going to stop producing T...
489 The Content Entrepreneur by Joe Pulizzi
The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: Fro...
488 Social Media Explained 3.0 by Mark Schaefer
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of...
487 The ABM Effect by Alisha Lyndon
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales...
BONUS! They Ask, You Answer in German by Rene Neubach
They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von H...
486 Public Speaking With Confidence by Philipp Humm
Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You've prob...
485 The Customer Copernicus by Charlie Dawson
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – t...