485 The Customer Copernicus by Charlie Dawson

The Marketing Book Podcast by Douglas Burdett

Apr 26, 202401:11:17Business

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. T...

Related Episodes

Continue listening to more episodes from The Marketing Book Podcast.

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

Aug 23, 2024 - 01:03:13

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and N...

501 Unsticking Deals by James Muir

Aug 16, 2024 - 01:20:57

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the Firs...

500 The Power of Instinct by Leslie Zane

Aug 9, 2024 - 01:04:29

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Aw...

499 The Consumer Behaviour Book by Tas Tasgal

Aug 2, 2024 - 01:09:43

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by An...

498 Buyer Personas by Jim Kraus

Jul 26, 2024 - 01:07:00

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win Mo...

497 The Smart Advertising Book by Dan White

Jul 19, 2024 - 01:22:57

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK:...

496 Chaotic Change by Nicholas Webb

Jul 12, 2024 - 01:18:12

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic C...

495 Brand Naming by Rob Meyerson

Jul 5, 2024 - 01:06:52

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson...