Advertising Is Dead. Long Live Advertising.

Welcome to Season 2 of The Manila Folder Podcast. Today, I'm talking about brand loyalty and the future of advertising with Norty Cohen, CEO and founder of digital agency Moosylvania. Not only do they create amazing campaigns for some of the top companies in the world, but they also conduct an annual study on brand loyalty. On this episode: The story behind Moosylvania (Rocky & Bullwinkle anyone?) Why Norty decided to launch a research company to study brand loyalty. We chat about the Top 100 Brands Report and what those companies are doing to capture and keep the attention of consumers. How some of the top brands are creating unique experiences that far exceed the notion of advertising How some companies are falling flat on their face when it comes to engaging customers. You'll also hear me gush over the design of Norty's new book, The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World Checkout Norty's latest book The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World And don't forget to follow The Manila Folder Facebook Twitter

You can listen to Advertising Is Dead. Long Live Advertising. online on Radio and Podcast. Open the player on this page to stream the available audio.

Advertising Is Dead. Long Live Advertising. is an episode from The Manila Folder by KC Jorgensen.

This episode is 33:38 long.

This episode was published on Jan 2, 2018.

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