333: Joe Polish — Selling and Marketing

This episode is a raw, unedited recording of the Less Doing Live Event in Los Angeles. The theme of the event was Perfect Your Process and entrepreneurs from various industries share their perspectives on the theme. This session features Joe Polish, entrepreneur, founder of the Genius Network, and marketing expert. Joe shares his wealth of knowledge about everything to do with sales, marketing and identifying and running an E.L.F (Easy, Lucrative, and Fun) business. Joe and Ari discuss his work with Genius Network, helping high-level entrepreneurs find like-minded people and the role of health in business success. Tune in to find out more. Key Takeaways: [1:21] Joe Polish speaks briefly about marketing. [1:58] What is the process for identifying an E.L.F. (Easy, Lucrative, and Fun) business, or turning a business that's not into an E.L.F. business? [2:18] Joe gives a brief introduction about himself and how he stumbled into E.L.F. [12:07] There are three things you need in order to sell something — a product or service, a sales pitch or marketing message, and a delivery system. [15:36] What is selling and marketing? Joe explains how it ties into automation, systematization, and making money. [18:29] Joe and Ari discuss the pros and cons of infomercials, and how marketers can learn from them. [22:17] Joe highlights how the marketing he does for Genius Network is repelling people. [28:52] Joe's vision for Genius Network is to help solve the world's problems. [33:46] Joe shares an anecdote of why it's important for high-level entrepreneurs to be surrounded by others like them. [40:30] In building Artists for Addicts, what were some of the biggest pivot points Joe experienced? [54:24] Joe talks about his theme for his event this year — Health, Wealth and E.L.F. Mentioned in This Episode: Less Doing Less Doing Podcast Less Doing on Facebook Ari Meisel on Twitter Ari Meisel on Instagram Join the Less Doing Labs at Lessdoinglabs.com/moredone Less Doing Live Los Angeles 2018 Event Less Doing Live Events Joe Polish Less Doing Leaders Program Strategic Coach, Dan Sullivan Genius Network The Average Joe's Marketing Book, by Joe Polish I Love Marketing I Love Marketing Podcasts Jon Butcher, My Lifebook Artists for Addicts

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333: Joe Polish — Selling and Marketing is an episode from The Less Doing Podcast with Ari Meisel: The Best Life Hacks And Productivity Tips For Less Doing, More Living.

This episode is 56:28 long.

This episode was published on Aug 8, 2018.

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