346: Mark Fisher — Eccentric Branding

How important is it to have a brand that sets you apart? Mark Fisher, Ridiculous Human, explains how having his own eccentric branding has set his gym apart from the others, and created a tribe around it. Mark Fisher is the founder of Mark Fisher Fitness (MFF), which uses very quirky and out-there branding to create a name for itself. By targeting an underserved niche in the fitness industry (people who don't identify as athletes) and constructing a safe space and community for them to work on their fitness needs, Mark has taken his gym to new heights. He also helps other service-based businesses grow with his Business for Unicorns coaching and consulting practice. Tune in to find out more about how Mark is creating a name for himself through his eccentric branding. Key Takeaways: [:26] Ari introduces his guest for this episode — Mark Fisher. [:50] How did Mark get into fitness? [6:28] Ari and Mark discuss some key differences in the branding of Mark's gym vs other gyms. [8:13] There is a fine balance between not taking yourself so seriously, but also being very serious about fitness. [9:44] How does Mark's gym relate to the business coaching work that he does? [10:55] What kind of companies does Mark work with? [13:03] How does Mark find people who are a good fit for his gym? [15:06] What is the biggest challenge Mark faces in his business right now? [17:54] How has Mark started making preparations for his future vision of MFF? [18:36] What does Mark's interview process for his team look like? [20:12] Mark walks us through the customer experience at MFF. [24:11] What are Mark's top three pieces of advice for people to be more effective? [27:20] Find out more about Mark and his gym by visiting his websites. Mentioned in This Episode: Less Doing Less Doing Podcast Less Doing on Facebook Ari Meisel on Twitter Ari Meisel on Instagram Join the Less Doing Labs at Lessdoinglabs.com/moredone Mark Fisher Mark Fisher Fitness Mark Fisher on Instagram Business for Unicorns David Barton Gym Curves International Legacy: What the All Blacks Can Teach Us About the Business of Life, by James Kerr Never Lose a Customer Again, by Joey Coleman Less Doing Episode 316 Joey Coleman Principles.com, by Ray Dalio

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346: Mark Fisher — Eccentric Branding is an episode from The Less Doing Podcast with Ari Meisel: The Best Life Hacks And Productivity Tips For Less Doing, More Living.

This episode is 28:49 long.

This episode was published on Nov 7, 2018.

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